Finding profitable sales leads can feel like searching for a white whale in a sea of prospects who are drowning in an ocean of attractive options.

But what if we told you that you could capture leads for a minimal investment?

White papers and e-books can net a multitude of untapped leads at little cost. If you’re not taking advantage of these powerful tools, your competitors certainly are.

Here are the basic elements you need to craft high-quality white papers and e-books that can take your lead-hunting to the next level.