Quality content is impactful, memorable, and relatable. It has a human touch and a command of language, buoyed by wit and intelligence. It can't be dry or predictable. But quality content is also a top business priority.
An article in McKinsey Quarterly observes that we're on the cusp of a new golden age for marketing in which companies and marketers need to boost their precision, broaden their scope, move more quickly, and tell better stories.
Content itself is no longer enough; content needs to be meaningful. As this trend continues, businesses face big decisions about how to get the high-quality content they need to make an impact.
But just how costly is well-crafted content? Can anyone take advantage of the content marketing revolution, or just those with an in-house writing team and deep pockets?