The value of blogging is no secret. Blogs are the crux of content marketing and the golden child of social network sharing.

Experts agree: If you aren’t blogging regularly, you’re missing one of the most powerful tools for boosting brand exposure. There’s no better way to engage prospects, build loyalty, and generate leads and sales.

A whopping 80% of B2B brands now use blogs. As a result, the Internet is inundated with companies trying to carve out their own corner of the blogosphere. How can you stand out?

The answer is high-quality content — and better stories. As two analysts at McKinsey recently observed, “In this world, creativity is in greater demand than ever." 

Ready to reach new audiences with winning stories? The editors at Prose share what you need to know.