Consumers today want and expect brands to deliver useful, valuable content. In response, brands are refocusing their marketing budgets and strategies to meet those expectations.

This creates a content challenge for the agencies serving those brands, and it's a challenge that is only going to grow.

As content marketing becoming more critical to brand success, the need for high quality, effective content — social media, blog posts, white papers, bylined articles, video — increases exponentially.

Is your agency ready to ramp things up and meet those demands?

Outsourcing to a high-quality content creation partner can be an effective way to generate the compelling content your clients demand. But there are also risks.

This e-book offers you an overview of some of the main types of content today, along with guidance on what to look for in a content creation specialist.